Launching Yuzu Mandarin through a culinary partnership

Request: Spindrift was preparing to launch Yuzu Mandarin, one of the brand’s boldest flavors yet. As a brand proudly “made the hard way,” we wanted to partner with a restaurant that shared the same philosophy of craftsmanship, quality ingredients, and culinary innovation.

The goal was to create a launch moment that felt authentic to the flavor’s Asian citrus inspiration while generating buzz, press, and social conversation around the new product.

Response: We partnered with Momofuku NYC, known for its inventive approach to Asian-inspired cuisine and commitment to high-quality ingredients.

Together we developed a limited-time menu inspired by Yuzu Mandarin, featuring dishes and pairings that highlighted the bright citrus flavor profile of the drink. The collaboration brought the product to life in a culinary setting, allowing guests to experience the flavor beyond the can.

The partnership also created a natural opportunity for influencer visits, press coverage, and social storytelling, amplifying the launch through both earned media and organic content.

Result

• 1M+ earned media impressions

• National buzz drawing visitors from across the country to experience the menu

• Strong social and press engagement around the Spindrift x Momofuku collaboration

• Elevated positioning of Yuzu Mandarin as a bold, culinary-forward flavor launch